Merchandising means maximizing merchandise sales using product design, selection, packaging, pricing, and display that stimulates consumers to spend more. A main type of merchandising is through the media like films. Film merchandising is a good way to raise money for a new and upcoming film. For example the new Harry potter film. Months before the Harry Potter film was set to launch, retailers were selling Harry Potter book-ends, wizard coins and Quidditch card games.
And because of the universal popularity of the Harry Potter phenomenom, consumers seem only too happy to buy so much of the memorabilia.
As a result, global sales of Harry Potter merchandising are expected to generate the sizeable sum of £1.4bn next year, according to industry estimates.
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